CHALLENGE
The Dutch Bros app does not allow the ability to save a drink from their extensive menu. This can make it difficult to remember which drinks you may have enjoyed in the past since there are many customizable drink possibilities.
I set out to design a new menu feature called "My Faves" that would enable a user to save (or "fave") any drink on the menu for quick and easy reference.
*This was a personal project and was not commissioned by Dutch Bros.
SEAMLESS MODULAR DESIGN
The "My Faves" section is designed seamlessly with the existing Dutch Bros menu layout. The image within the module shows 3 drinks from diverse categories to convey that this menu is specially curated for the user.
When a user first taps into the "My Faves" menu, they will see instructions on how to add a fave.
TAP TO FAVE & CUSTOMIZE
Tap the heart icon in the top right corner to fave. After being faved, an "Add Customizations" button appears.
To add customizations, tap the button and type desired notes (i.e. extra whipped cream, no chocolate drizzle).
Your faved drink will show a heart icon and customization notes that are visible in the menu.
ALL MY FAVES IN ONE PLACE
In the "My Faves" menu, there will be a label above the drink name identifying which category it's from. There may be additional labels to show the type of drink (blended, iced, hot, etc.).
If there are any customization notes, they will be visible without having to tap on the drink.
This condensed UI design makes it more efficient for users to place their drink orders by reducing time spent navigating through the multilevel menu.
RETROSPECTIVE
After designing this product feature, there are some things I would modify/update:
❌ An option to "Dislike" a drink so that users can see which drinks they would not order again (could be signified with a red X or a thumbs down)
✏️ A quicker way to add/edit customizations directly from the "My Faves" menu (long press functionality)
📈 Ability to re-position drinks on "My Faves" menu based on hierarchy/rank
🤷♀️ A separate menu for drinks you would like to try (called "Gotta Try")
🤝 Sharing capability with friends who could then add shared drinks to their "Gotta Try" menu