CHALLENGE
The Tinder marketing team did not have any consistently high-performing ad creatives. They reached out to me and asked if I could ideate a fresh concept. Aesthetically, I wanted to stay close to the Tinder app UI/UX design because of its simple interface and its focus on subtle microinteractions.
RESULTS
Soon after the ad was launched, it became the top performing ad for Tinder on Facebook. After a year and counting, as of Q4 2023, it has remained the control creative and continues to achieve strong scale and efficient CPIs (Cost Per Install).
The creative was rolled out to several international regions including Germany, France, UK, and Spain. The amount of spend for this creative asset has been significant in these smaller international markets.
Below are key metrics from February 2023 – July 2023.
