Showcasing several design projects for Rivian including two video commercials, a print concept, and an email redesign.
*All projects on this page were personal projects and were not commissioned by Rivian.
PRINT CARD
The "Design Your Own Rivian" print concept is purposeful as both a marketing tool and a nifty keepsake. I envisioned that people who interacted with Rivian's Visualizer feature, on-site at shops or events, could make their experience last beyond that day with one of these physical cards in their pockets.
On the Front side is a standard image of a wireframe R1T with a QR code which would open up the customized specs. On the Back side would be an image of the customized vehicle in an environment selected by the participant.
EMAIL REDESIGN
I performed a design analysis on one of Rivian's emails "Use In Case of Adventure" to explore ways in which the email design could be presented in a visually more effective way.
